Outcome: develop the long term growth strategy, maintenance and management of our brands within the Vietnam market We are looking for someone who can take consistent action, produce results, is not wasteful and works well with others within our company. Most importantly - you are resourceful, you execute and you are a team player. How can we partner with a luxury automobile retailer to add value to their VIP customers? If you manage our mass fashion brands, we might build partnerships banks for voucher distribution to deliver unique offers to their employees or client bases. For example, our premium brands may only need 1,500 clients a year. You must also be confident in your ability to reach out and work with other brands and companies to negotiate strategic, win / win partnerships that will enable us to tap into targeted, highly qualified client bases. Online you will work with the Social Media & Content supervisor and Digital supervisor to ensure execution of campaign communications within your allocated budget and coordinate with the PR & Media team on suitable KOL seeding, influencer & celebrity ambassadors. Rollout of brand or trade marketing campaigns will include printing & production of light boxes, posters, SMS & EDM and any other communication activity. You can confidently manage a budget for run of show, back drop, activities, entertainment, gifts and to do list for an event of any size with any budget. A premium event for our VIP clients will require an exclusive, intimate experience combining creativity with excellent attention to detail. An ATL event sponsorship might have a budget of $50,000. A BTL in store activation might have a budget of just a few thousand dollars. Organizing an event, sponsorship or activation does not intimate you. You will work with brand supervisors, principals, internal stakeholders and external service providers to execute trade marketing campaigns with enough lead time to launch successfully both online and within stores on a monthly basis. You understand the principles of sales mechanics along with the importance of not devaluing brands by utilizing value add sales schemes such as a GWP gift with purchase.
Trade marketing will be an essential scope of this role.
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You must take the lead to connect with and regularly update overseas brand principals to roll out global campaigns locally while maintaining consistency and meeting brand guidelines across all digital, BTL and ATL activities.
As this position will be in charge of multiple fashion brands, a deep understanding of the fashion industry, brand positioning, differentiation, target audiences and consumer insights will be essential.
You will work with the Marketing Director and brand supervisors to prepare a marketing calendar, budget and allocate based on activities. You are an experienced marketing supervisor who has strong organization, project management and communication skills with the ability to execute, meet deadlines, oversee a team and coordinate with both internal and external stakeholders as required. Please read this JD carefully as we have very clear expectations on a candidate’s capabilities and scope of work. The Marketing supervisor is an essential marketing operations, execution & account management role within our company with the core objective of supporting sales, brand growth and execution of marketing initiatives.
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